Rudd Davis, co-founder and CEO at Swarm gave a roundup of some of Swarm's benefits: The portal's sensors count each visitor to a physical retail store and the device relays that data to the retail store owner via Swarm's mobile app. The San Francisco-based startup Swarm released the Swarm Portal in May as an iBeacon-based device targeting retail SMBs. Philips' rationale behind the smart, connected light bulb is simple: Stores will always need light, so why not make them multifunctional? The bulbs also have the ability to communicate with a limitless number of phones, so long as they are within sight distance, and they give Philips a foray into the expanding Internet of Things space. The phone's front-facing camera is the detection point for the flickering and the trigger for the data transfer. The technology works by flickering LED lights at an extremely high rate (too fast for the human eye to detect) and using that flicker for one-directional data transfer from light to phone. Using visual light communications (VLC), the connected retail lighting system acts as a positioning grid which can be used by a smartphone to figure out where it is within a store.
Having already made a name for itself as an innovative light bulb maker, Philips made a go at location beacons earlier this year when a German retailer piloted its LED-powered intelligent lighting system.
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